Customer Growth Strategies: Europe’s Most Desirable Logistics Locations
Logistics Real Estate Network Expansion
The European logistics market is changing rapidly. Supply chains are being restructured; economies are expanding; and e-commerce is accelerating. So how are decision-makers responding?
In a survey, Prologis Research and eyefortransport polled logistics industry participants in Europe to see how new real estate footprints are being developed. The survey reveals the most important factors driving location selection, as well as the current European logistics hot spots. Our survey also shines a light on how decisions have evolved over the past three years.
The top five European locations are in the Benelux and praised by occupiers for their good infrastructure and proximity to customers and suppliers. Venlo, a logistics market in southeast Netherlands, near the German border, is Europe’s most desirable location by a significant margin.
Our research finds that immediate access to major consumption centers is paramount when choosing a location in Europe. In addition, major population centers with the highest consumption are increasingly important. The importance of overall costs is comparatively low. And the importance of labor, either in proximity as in Western Europe (like the Netherlands) or in costs, such as in Poland, is rising.
Do you have a question about one of our research papers? Please contact Dirk Sosef, vice president research and strategy, Prologis Europe: [email protected].